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There is an inherent link between case be taught answer company sector and it courting with case learn answer government, capital market, relatives sector and case learn solution foreign company sector all of which…… Business ManagementExternal Environment AnalysisSouthwest Airlines is case study solution nation’s low fair, high client satisfaction airline. It mainly serves short haul cities, providing unmarried class air transportation, which aims for case study answer business commuter as well as entertainment travelers. The North American Industry Classification System NAICS classifies Southwest Airlines as Scheduled Passenger Air Transportation 481111 North American Industry Classification System, 2011. When conducting an exterior analysis it’s essential to look at Porter’s five forces to verify case study answer aggressive strength and hence magnetism of a marketplace. Porter’s five forces contain five forces from horizontal competition and vertical competitors. These forces are: danger of substitute products, case study solution hazard of established competitors, and case be taught solution threat of recent entrants, case study answer bargaining energy of suppliers and case be taught answer bargaining energy of consumers Porter’s Five Forces a Model for Industry Analysis, 2010.